This is football in the summer, a mysterious African continent, focusing the attention of the world’s millions of fans of hot, exciting events also allow fans hooked. But if going to South Africa on the ground to feel the magic of football, which for most fans is unrealistic.

Since the World Cup for the first time using 3D camera technology to capture and broadcast, so it has not arrived at the scene as part of 3D World Cup fans are still full of confidence. Last year, a 3D masterpiece “Avatar” to the world’s major countries of the audience a taste of 3D charm. 3D display technology has brought to people that “the ground, under fire,” the oncoming visual effects used to show passionate World Cup is very appropriate. Many fans are hoping to broadcast the 3D technology to experience the immense charm of a World Cup.

Cold case of foreign domestic applauded

By the end of May 2010, CCTV said, “has bought 25 games for the mainland 3D World Cup broadcast rights, and during the World Cup will be conducted in selected 3D digital cinema broadcast the World Cup.” This long-awaited news for Chinese fans are very pleased.

But did not last long, first broadcast the majority of 3D cinema on the World Cup or the sidelines, only a few theaters will be clear that the 3D live. Then, more and more of the problems surfaced: can not guarantee the sustainable and stable source, on-site fans how to control emotions, 3D theater to broadcast “make ends meet,” Shang Shu issue the final sentence of the “Chinese mainland China Yingyuanzhuanbo 3D World Cup,” the Sixing . June 9, that is, two days before the opening of the World Cup, 3D Film Group announced the cancellation of the World Cup overall marketing plan.

Finally, the 3D World Cup coverage in Mainland China, “aborted”, but also directly lead to Sony, Panasonic, Samsung 3D TV companies in the gold sales of embarrassment. “China Enterprise News” reporter in early June Gome, Suning and other chain stores also saw an interview, many of the television business in promoting 3D TV, consumers also have to pass “buying watch 3D TV 3D World Cup,” the temptation content. However, with the broadcast program of abortion, but also enable these companies marketing in the end 3D TV increased a lot more difficult.

In the terminal stores, some consumers complain, “I do not have 3D content, buy a 3D TV home, it will be a swing accessories.” It is understood that the current China market to make up for gaps in 3D content, Sony, Samsung and other companies selling 3D TV, Blu-ray disc players and discs will be more than a “package” sales.

Although domestic 3D World Cup broadcast scheme is halted, the occurrence of the “50 British cinema, 20 Italian cinema, a small number of Hong Kong, South Korea’s screen cinema and 100″ participate in the 3D world, a major marketing event broadcast. According to the schedule, the United States, Britain, Portugal, Spain, Australia, South Korea, Japan, Brazil and other countries through specific 3D TV 3D on the World Cup was broadcast live on television.

This indicated that the country’s fans, as long as the purchase of a 3D TV, they can easily feel at home, “virtual reality” of the World Cup charm. In the end, it also directly promote the Japanese and Korean companies in these countries, market 3D television enthusiasm also led to early March this year the global market since the first round of 3D TV sales boom.